Google Ads设置增强型转化-Shopify站点

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1、首先在谷歌账户创建增强型购物事件

在谷歌账户打开转化列表

新建转化操作

Google Ads设置增强型转化-Shopify站点

选择网站

Google Ads设置增强型转化-Shopify站点

输入域名点扫描

Google Ads设置增强型转化-Shopify站点

选择手动添加转化操作

Google Ads设置增强型转化-Shopify站点

配置购物事件，最后选择完成

Google Ads设置增强型转化-Shopify站点

点击保存并继续

Google Ads设置增强型转化-Shopify站点

点击查看事件代码

Google Ads设置增强型转化-Shopify站点

复制事件代码里面send_to的值，点击完成

Google Ads设置增强型转化-Shopify站点

2、配置shopify

修改下面代码fa_send_to的值为刚刚复制的send_tod的值

fa_include_tax_and_shipping代表订单金额是否包括运费和税费，默认设置成yes（订单金额包括税费和运费），如果需要改成不包括运费税费的模式，需要将yes改为no

<!-- FEEDARMY START Global site tag (gtag.js) - Google Ads V1.5 -->
{% assign fa_send_to = 'AW-123456789/abcdefghijlklmnopq' %}
{% assign fa_include_tax_and_shipping = 'yes' %}


{% comment %}DO NOT EDIT BELOW{% endcomment %}
{% if fa_google_coding %}{% assign fa_google_coding = true %}{%- else -%}{% assign fa_google_coding = false %}{%- endif -%}
{% if fa_include_tax_and_shipping == 'yes' %}
{% assign fa_checkout_price = checkout.total_price | divided_by: 100.0 %}
{%- else -%}
{% assign fa_checkout_price = checkout.subtotal_price | divided_by: 100.0 %}
{%- endif -%}
{% assign fa_google_ids = fa_send_to | split: "/" %}
{% if fa_google_coding == false %}
<script async src="https://www.googletagmanager.com/gtag/js?id={{fa_google_ids[0]}}"></script>
{%- endif -%}
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', '{{fa_google_ids[0]}}', {'allow_enhanced_conversions':true});
</script>
{% if first_time_accessed %}
<script>
gtag('event', 'conversion', {
'send_to': '{{ fa_send_to }}',
'value': {{ fa_checkout_price }},
'currency': '{{ currency }}',
'transaction_id': '{{ order_number }}'
});
var enhanced_conversion_data = {
"email": "{{ customer.email }}",
"phone_number": "{{billing_address.phone}}",
"first_name": "{{ billing_address.first_name }}",
"last_name": "{{billing_address.last_name}}",
"home_address": {
"street": "{{billing_address.street}}",
"city":"{{billing_address.city}}",
"region": "{{billing_address.province}}",
"postal_code": "{{billing_address.zip}}",
"country": "{{billing_address.country}}"
}
};
</script>
{% endif %}
<!-- FEEDARMY END Global site tag (gtag.js) - Google Ads V1.5 -->

在shopify设置-结账-自定义代码的地方加入以上修改后的代码，点击保存

Google Ads设置增强型转化-Shopify站点