谷歌广告账户再营销代码——Shopify站点教程

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1、账户设置

2、配置代码

Shopify在线商店-编辑代码，theme.liquid <head>标签里添加以下代码（提前把10831430255替换成刚刚复制的ID）

<!-- Global site tag (gtag.js) - Google Ads: 10831430255 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-10831430255"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'AW-10831430255');
</script>
<!-- Google Ads Remarketing Tag By FeedArmy Version 2.16 START -->
<!-- FeedArmy tutorial found at https://feedarmy.com/kb/adding-google-adwords-remarketing-tag-to-shopify/ -->


<!-- CODE SETTINGS START -->
<!-- CODE SETTINGS START -->


<!-- Please add your Google Ads Audience Source Tag ID -->
{% assign fa_google_ads_audience_tag_id = 10831430255 %}


<!-- Please add your alpha2 code, you can find it here: https://help.shopify.com/en/api/custom-storefronts/storefront-api/reference/enum/countrycode -->
{% assign fa_product_id_alpha2_code = 'US' %}


<!-- set your product id values are default, product_id, parent_id, sku-->
{% assign fa_product_id = 'default' %}


<!-- CODE SETTINGS END -->
<!-- CODE SETTINGS END -->


<!-- ==================================== -->
<!-- DO NOT EDIT ANYTHING BELOW THIS LINE -->
{% if fa_google_coding %}{% assign fa_google_coding = true %}{%- else -%}{% assign fa_google_coding = false %}{%- endif -%}
{% if fa_google_coding == false %}
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-{{ fa_google_ads_audience_tag_id }}"></script>
{%- endif -%}
{%- assign fa_current_variant = product.selected_or_first_available_variant -%}
{%- if cart.currency.iso_code == 'GBP' or cart.currency.iso_code == 'USD' or cart.currency.iso_code == 'CAD' or cart.currency.iso_code == 'AUD' or cart.currency.iso_code == 'BWP' or cart.currency.iso_code == 'BND' or cart.currency.iso_code == 'DOP' or cart.currency.iso_code == 'GTQ' or cart.currency.iso_code == 'HKD' or cart.currency.iso_code == 'INR' or cart.currency.iso_code == 'ILS' or cart.currency.iso_code == 'YEN' or cart.currency.iso_code == 'KES' or cart.currency.iso_code == 'KOR' or cart.currency.iso_code == 'LBP' or cart.currency.iso_code == 'MYR' or cart.currency.iso_code == 'MXN' or cart.currency.iso_code == 'NPR' or cart.currency.iso_code == 'NZD' or cart.currency.iso_code == 'NIO' or cart.currency.iso_code == 'NGN' or cart.currency.iso_code == 'PKR' or cart.currency.iso_code == 'CNY' or cart.currency.iso_code == 'PHP' or cart.currency.iso_code == 'SGD' or cart.currency.iso_code == 'LKR' or cart.currency.iso_code == 'CHF' or cart.currency.iso_code == 'TWD' or cart.currency.iso_code == 'TSH' or cart.currency.iso_code == 'THB' or cart.currency.iso_code == 'UGX' or cart.currency.iso_code == 'KWD' -%}
{% if template contains 'product' %}
{%- assign fa_product_price = fa_current_variant.price | money_without_currency | remove:',' -%}
{% elsif template contains 'cart' %}
{%- assign fa_product_price = cart.total_price | money_without_currency | remove:',' -%}
{% endif %}
{%- else -%}
{% if template contains 'product' %}
{%- assign fa_product_price = fa_current_variant.price | money_without_currency | remove:'.' | replace: ',', '.' -%}
{% elsif template contains 'cart' %}
{%- assign fa_product_price = cart.total_price | money_without_currency | remove:'.' | replace: ',', '.' -%}
{% endif %}
{%- endif -%}


{%- if fa_product_id == 'default' -%}
{%- capture fa_product_id_value -%}shopify_{{ fa_product_id_alpha2_code }}_{{ product.id }}_{{ fa_current_variant.id }}{%- endcapture -%}
{%- elsif fa_product_id == 'product_id' -%}
{%- capture fa_product_id_value -%}{{ fa_current_variant.id }}{%- endcapture -%}
{%- elsif fa_product_id == 'parent_id' -%}
{%- capture fa_product_id_value -%}{{product.id }}{%- endcapture -%}
{%- elsif fa_product_id == 'sku' -%}
{%- capture fa_product_id_value -%}{{ fa_current_variant.sku }}{%- endcapture -%}
{%- endif -%}




<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'AW-{{ fa_google_ads_audience_tag_id }}');
</script>


{% if template contains 'collection' %}
{% assign fa_event = 'view_item_list' %}
{% elsif template contains 'product' %}
{% assign fa_event = 'view_item' %}
{% elsif template contains 'search' %}
{% assign fa_event = 'view_search_results' %}
{% elsif template contains 'cart' %}
{% assign fa_event = 'add_to_cart' %}
{% elsif template contains 'index' %}
{% assign fa_event = 'home' %}
{% else %}
{% assign fa_event = 'other' %}
{% endif %}


<script>
  gtag('event', '{{ fa_event }}', {
    'send_to': 'AW-{{ fa_google_ads_audience_tag_id }}',
     {% if template contains 'product' or template contains 'cart' %}'value': {{ fa_product_price }},{% endif %}
{% if template contains 'product' %}
    'items': [{
   'id': '{{fa_product_id_value}}',
      'google_business_vertical': 'retail'
    }]
{% elsif template contains 'cart' %}
'items': [
{% for item in cart.items %}
{
  {% if fa_product_id == 'default' %}
   'id': 'shopify_{{ fa_product_id_alpha2_code }}_{{ item.product_id }}_{{ item.variant_id }}',
  {% elsif fa_product_id == 'product_id' %}
   'id': '{{ item.variant_id }}',
  {% elsif fa_product_id == 'parent_id' %}
   'id': '{{ item.product_id }}',
  {% elsif fa_product_id == 'sku' %}
   'id': '{{ item.sku }}',
  {% endif %}
      'google_business_vertical': 'retail'
    },
{% endfor %}
]
{% endif %}
  });
</script>
<!-- Google Ads Remarketing Tag By FeedArmy Version 2.16 END -->

Shopify设置-结账，自定义脚本里添加以下代码（提前把10831430255替换成刚刚复制的ID）

<!-- Google Ads Remarketing Tag By FeedArmy Version 2.16 START -->
<!-- FeedArmy tutorial found at https://feedarmy.com/kb/adding-google-adwords-remarketing-tag-to-shopify/ -->


<!-- CODE SETTINGS START -->
<!-- CODE SETTINGS START -->
<!-- Please add your Google Ads Audience Source Tag ID -->
{% assign fa_google_ads_audience_tag_id = 10831430255 %}
<!-- Please add your alpha2 code, you can find it here: https://help.shopify.com/en/api/custom-storefronts/storefront-api/reference/enum/countrycode -->
{% assign fa_product_id_alpha2_code = 'US' %}
<!-- set your product id values are default, product_id, parent_id, sku-->
{% assign fa_product_id = 'default' %}
<!-- CODE SETTINGS END -->
<!-- CODE SETTINGS END -->
<!-- ==================================== -->
<!-- DO NOT EDIT ANYTHING BELOW THIS LINE -->
{% if fa_google_coding %}{% assign fa_google_coding = true %}{%- else -%}{% assign fa_google_coding = false %}{%- endif -%}
{% if fa_google_coding == false %}
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-{{ fa_google_ads_audience_tag_id }}"></script>
{%- endif -%}
{%- if cart.currency.iso_code == 'GBP' or cart.currency.iso_code == 'USD' or cart.currency.iso_code == 'CAD' or cart.currency.iso_code == 'AUD' or cart.currency.iso_code == 'BWP' or cart.currency.iso_code == 'BND' or cart.currency.iso_code == 'DOP' or cart.currency.iso_code == 'GTQ' or cart.currency.iso_code == 'HKD' or cart.currency.iso_code == 'INR' or cart.currency.iso_code == 'ILS' or cart.currency.iso_code == 'YEN' or cart.currency.iso_code == 'KES' or cart.currency.iso_code == 'KOR' or cart.currency.iso_code == 'LBP' or cart.currency.iso_code == 'MYR' or cart.currency.iso_code == 'MXN' or cart.currency.iso_code == 'NPR' or cart.currency.iso_code == 'NZD' or cart.currency.iso_code == 'NIO' or cart.currency.iso_code == 'NGN' or cart.currency.iso_code == 'PKR' or cart.currency.iso_code == 'CNY' or cart.currency.iso_code == 'PHP' or cart.currency.iso_code == 'SGD' or cart.currency.iso_code == 'LKR' or cart.currency.iso_code == 'CHF' or cart.currency.iso_code == 'TWD' or cart.currency.iso_code == 'TSH' or cart.currency.iso_code == 'THB' or cart.currency.iso_code == 'UGX' or cart.currency.iso_code == 'KWD' -%}
{%- assign fa_product_price = checkout.total_price | money_without_currency | remove:',' -%}
{%- else -%}
{%- assign fa_product_price = checkout.total_price | money_without_currency | remove:'.' | replace: ',', '.' -%}
{%- endif -%}
{% assign fa_event = 'purchase' %}
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'AW-{{ fa_google_ads_audience_tag_id }}');
</script>
<!-- Global site tag (gtag.js) - Ads. -->
<script>
gtag('event', '{{ fa_event }}', {
'send_to': 'AW-{{ fa_google_ads_audience_tag_id }}',
'value': {{ fa_product_price }},
'items': [
{% for item in checkout.line_items %}
{
{% if fa_product_id == 'default' %}
'id': 'shopify_{{ fa_product_id_alpha2_code }}_{{ item.product_id }}_{{ item.variant_id }}',
{% elsif fa_product_id == 'product_id' %}
'id': '{{ item.variant_id }}',
{% elsif fa_product_id == 'parent_id' %}
'id': '{{ item.parent_id }}',
{% elsif fa_product_id == 'sku' %}
'id': '{{ item.sku }}',
{% endif %}
'google_business_vertical': 'retail'
},
{% endfor %}
]
});
</script>
<!-- Google Ads Remarketing Tag By FeedArmy Version 2.16 END -->

正文完

发表至： Google Shopify

2022-11-30

0

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